This Privacy Policy and you are also subject to the Company, Terms of Service (the AR+ art App) and the applicable terms and conditions of the TOS (including limitations on damages, jurisdiction of disputes and application of law) shall apply to this Privacy Policy and any disputes relating to privacy and use or protection of information hereunder.

What Information Do We Collect?

We collect, receive, generate and store the following types of information:

Personal Identifying Information: Personal Identifying Information is information that can be used to identify or contact you, including but not limited to your name, physical address, email address, birthdate, telephone number, account identifiers, account password, payment information, credit card information and other billing data.  We may collect, receive and store Personal Identifying Information when you sign up or register on or with the AR+ art App or other Services or when you fill out forms or questionnaires or complete your profile (if any) through the Services, or when you otherwise directly provide such information to us.

Personal Non-Identifying Data:  Personal Non-Identifying Data is information about you or your characteristics, activities or behavior which cannot be used to identify or contact you or which has been stripped of any Personal Identifying Information.  This type of information includes for example, and without limitation, an individual‚ gender, city or state of residence, age, and non-identifying characteristics, as well as information about your topics or groups of interest or your preferences.  We collect, receive and store Personal Non-Identifying Data when you directly provide it to us through the AR+ art App or other Services (such as through sign-up, registration, forms, questionnaires, direct communications, selection of groups or interests, or similar mechanisms).

User Content:  User Content is photographs, messages, communications, text, files, software, graphics, music, audio, video, information, data, and/or other materials (other than Personal Identifying Information or Person Non-Identifying Data), that you transmit, post, enter, upload, submit, share or otherwise provide on or through the AR+ art App and other Services.  For example, we receive and store User Content provided to Company when you:

(a) post, upload, submit or otherwise provide photographs to the AR+ art App together with associated location and orientation data (generated by your phone or other mobile device) as well as any text and other information or content you provide for association with such photographs (collectively, AR+ art App); and/or

(b) send messages or content on the AR+ art App or use other Services; and/or

(c) post, upload, submit or otherwise provide content, materials or other information besides NHBCA's on, through or to the Services; and/or

(d) fill out surveys or questionnaires or sign up for or enter promotions, events or other special activities on, through or to the Services; and/or

(e) communicate with Company or with other users or participants of the Services (including the content of such communications and information provided in connection with such communications).

Information We Collect or Generate About You and/or the Use of Our Services: We may collect, generate and store certain types of information whenever you use the AR+ art App or other Services or otherwise interact with us.  For example, we may automatically track or record your location and phone orientation and your use of and activity on the AR+ art App, the time, date, location and duration of such use and activities, your device type and ID, IP address, browser type, Internet Service Provider, page views, domains, operating system and similar information.  As another example, we may generate analytics based on your use of the app, preferences, characteristics, use and interactions with the AR+ art App.  Our Services may then analyze such data and generate derivative data or aggregated data as well as reports and other output.  Also, we may automatically send and receive information to and from a computer, mobile phone or other device in connection with your use of the Services. Like many websites and online services, we may also use "cookies" (see below), log files, web beacon technologies and other automated tracking technologies to obtain certain types of information when a web browser, mobile application or other application accesses our Services.

Information We Collection from Other Sources: In order to provide you with access to the Services or provide you with better service, we may combine information obtained from other sources (for example, a third party service whose application you have authorized or used to sign in to the AR+ art App) and combine that with information we collect directly through our Services.

How Is Your Information Used?

We may use the information submitted, collected, received or generated from and/or about you for any of the following purposes:

To provide, operate, administer, develop, maintain and improve the AR+ art App and other Services, and to operate and support Company‚ related business activities.

To better understand how users access and use the AR+ art App and other Services on an aggregated and individualized basis, to track, analyze and monitor usage, to conduct quality control, to fix technical and other errors or problems, to conduct market research and to respond to user desires and preferences.

To analyze, compile, publish, sell and otherwise similarly commercialize aggregated, derivate and de-identified information (excluding any of your Personal Identifying Information or your NHBCAs), including without limitation trends and other derivative information relating to usage and users of the Services.

For advertising, marketing and promotional purposes (excluding the provision to third parties of, or the publication of, any Personal Identifying Information or any NHBCAs which you have marked private or restricted from public access).

To provide personalized experiences and recommendations, language and location customization, personalized help and instructions, or other targeted improvements of our Services.

To provide customer service and user support, to handle inquiries and to respond to your comments, questions and requests.

To communicate with or contact users concerning the usage of or participation in the Service and to provide alerts and send you technical notices, updates, and support and administrative messages; this could include use of e-mail addresses to send messages and notices for the purposes described above and below.

To provide news and newsletters, special offers, promotions, and targeted advertising (which excludes the provision to third parties of, or the publication of, any Personal Identifying Information or any NHBCAs which you have marked private or restricted from public access).

To comply with applicable laws, rules and regulations and any regulatory mandate or court order.

To enforce our TOS and other applicable agreements, rights and remedies.

To protect the safety of any person, to address fraud, security or technical issues, or to protect Company‚ rights or property.

To use in any other manner, or for any other purpose, for which you have given express permission or consent to Company.

When is Information Shared with or Disclosed to Others or the Public?

Information and content provided by our users is an important part of our business.  We will share and disclose information and content submitted, collected, received or generated from and/or about you only as compatible with the purposes described above, when we have permission or consent (as may be provided by you from time to time through the AR+ art App, Services or otherwise), or as described in this section as follows:

Compliance with Law and Protection of Company and Others: We reserve the right to disclose Personal Identifying Information and any other information and content when we believe release is appropriate to comply with the law, judicial proceeding, court order, subpoena or other legal process; detect, prevent, or otherwise address fraud, security, emergency situations or technical issues; enforce or apply our TOS and other agreements, rights and remedies; or protect the rights, property, or safety of Company, our employees and contractors, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction purposes.

The Services may include or interoperate with applications, services, features or functionalities provided by third parties. In connection with such third party applications, services, features or functionalities, you may send (or such third parties may get access to) certain information and content about or related to you or your activities therewith.  The use, storage, protection and disclosure of such information and content by these third parties is subject to their own privacy policies and is not subject to this Privacy Policy (and Company shall have no responsibility or liability with respect thereto).

Security and Protection of Your Information

Company is very concerned with safeguarding your information and protecting the security of your Personal Identifying Information and Personal Non-Identifying Data.  We use appropriate, industry-typical security measures and technology to protect against unauthorized access to, or unauthorized alteration, disclosure or destruction of, user information covered by this Privacy Policy.  In this regard, we employ administrative, physical and electronic measures designed to protect personal information from unauthorized access and disclosure and to safeguard such information against loss, theft, alteration and destruction.  No method of security is 100% secure. 

We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of unencrypted electronically stored "personal data" (as defined in applicable statutes on security breach notification) to you via email or conspicuous posting on or through the Services in an expedient manner and without unreasonable delay, insofar as these are consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

Changing or Deleting Your Information

Company may not have a mechanism for you to directly review, edit or delete any of your information and content on or stored in the NHBCA App or other Services, and information may be subject to any applicable record retention policies that we may have in place. If you would like us to delete your Personal Identifying Information in our system, please contact us and we will consider making good faith efforts to accommodate your request, though we have no obligation to do so (and will not do so if we have any legal obligation to retain the record or legitimate business need to retain such information). See below for privacy contact information.  In such cases, we ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests because of the reasons stated above or because such requests are unreasonably repetitive or systematic, require disproportionate technical effort, relate to information that is incorporated into other databases or Services as permitted by this Privacy Policy, jeopardize the privacy of others, or would be impractical (for instance, requests concerning information residing on backup tapes or derivative information that is not separable). Because of the way we maintain certain Services, after information is deleted, residual copies may take a period of time before they are deleted from our active servers and may remain in our backup systems.

Cookies and Other Files

Like many services, websites or applications, we may use "cookies" or similar tracking technologies to collect information. A cookie is a small data file that we transfer to a computer's or other device‚ Äôs memory for record-keeping purposes. We may use cookies or such other technologies to improve the quality of the Services, including for storing user preferences and tracking user trends and for any of the other purposes permitted in this Privacy Policy.  We may utilize persistent cookies to save your registration/member ID and login password for future logins to the Services.  We may utilize session ID cookies to enable certain features of the Services, to better understand how you interact with the Services and to monitor aggregate usage by Company users and traffic routing on the Services. Unlike persistent cookies, session cookies are usually deleted from your computer when you log off from the Services and then close your browser. Third party advertisers on the Services may also place or read cookies on your browser. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions or functionalities of the Services.

Log file information is automatically reported by your browser each time you access a web page. When you use the Services, our servers may record certain information that your web browser sends whenever you visit any website or utilize any other services or applications. These server logs may include information such as your web request, Internet Protocol ("IP") address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other information.  When you use the Services, we may employ clear GIFs (also known as web beacons) or similar mechanisms which are used to track the online usage patterns of our users anonymously.  We may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened by recipients.  In addition, we may employ similar tracking technologies for mobile devices to collect and store information with respect to the AR+ art App.

We may allow third parties to provide analytics services. These third parties may use cookies, web beacons and other technologies to collect information about your use of the services and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and third parties to, among other things, analyze and track data, determine the popularity of certain content and other websites and better understand your online or mobile activity. Our privacy policy does not apply to, and we are not responsible for, third party cookies, web beacons or other tracking technologies and we encourage you to check the privacy policies of these third parties to learn more about their privacy practices.

International Transfer of Information

Our Services may be hosted in whole or in part in the United States or other countries outside of Europe.  If you use the Services from the European Union, Asia or any other country outside the United States with laws or regulations governing personal data collection, use and disclosure that differ from the United States laws and regulations, please be advised that through the continued use of the Services, you are transferring information to the United States and possibly other countries in the world and you consent to that transfer.  Your information may be transferred to - and maintained on - computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information to us or use the Services, Company transfers personal information to the United States and other countries and processes it there, and your submission of such information represents your consent and agreement to that transfer.

Our Policy Toward Children

In order to use the AR+ art App and other Services you must represent and warrant that you are at or over the age of 16 in the sign-up process.  Children under the age of 16 are not eligible to use the Services and must not attempt to sign-up with the Services and/or submit any personal information to us.   We do not knowingly collect personal information from any person who is under the age of 16 or allow them to register. If it comes to our attention that we have collected personal data from a person under the age of 16, we may delete this information as quickly as possible.

Links to Other Services and Applications

Our Services may contain links to, interoperate with, and allow you to share content to and from third party services, websites and applications. The fact that we link to a website, service or application or allow you to share content through these third parties is not an endorsement, authorization or representation that we are affiliated with that third party, nor is it an endorsement of their privacy or information security policies or practices. Other websites, services and applications follow different rules regarding the collection, use, storage or disclosure of the personal and other information. We encourage you to read the privacy policies or statements of the other websites, services and applications you use.

Limitation of Liability

Even though Company has taken reasonable commercial steps and efforts to prevent Personal Identifying Information and other information covered by this Privacy Policy from being accessed, used, intercepted or disclosed by unauthorized individuals in violation of this Privacy Policy, you should know and you acknowledge that Company cannot fully eliminate security risks associated with your information.  You expressly acknowledge and agree that uploading, posting, providing, storing, using, analyzing, transmitting, sharing and/or allowing access to Personal Identifying Information and other information and content on, through, in or to the Services, and the use of all such Services, are all done at your sole risk and responsibility.   You expressly acknowledge that Company is not liable for (i) any special, indirect, consequential, incidental or punitive damages, costs, or liabilities whatsoever arising out of or resulting from your use of the Services, including from uploading, posting, providing, storing, using, analyzing, transmitting, sharing and/or allowing access to Personal Identifying Information and other information and content; or (ii) any loss, disclosure or use of your Personal Identifying Information or other information and content.

Contacting Us

If you have any questions about this Privacy Policy, please contact us at admin@nhbca.com