Creative Economy Facts

The Creative Economy encompasses the cultural core of artists, cultural nonprofits, and creative businesses that produce and distribute cultural goods and services that impact local and regional economies by generating jobs, revenue, and quality of life. The creative economy is a powerful and positive force that drives community growth and vitality.

Three overlapping aggregates measure New England’s creative economy in terms of people, organizations or businesses, and places:

The Creative Workforce
The creative workforce is composed of individuals whose jobs require skill in the cultural, fine, or applied arts. This group of individual workers may be employed within the creative cluster (a curator at a museum), in an industry outside the creative cluster (a web designer at an investment firm), or they may be self-employed (an interior designer).

The Creative Cluster
This term refers to a group of nonprofit organizations and businesses (sole proprietorships, partnerships or corporations) that produce goods and services based in cultural enterprise, the fine or applied arts. The workforce for creative cluster industries, such as museums and architectural firms, includes creative workers with skills in the cultural, fine, or applied arts, such as self-employed craftspeople, and workers with skills in other areas, such as museum guards.

Creative Communities
This term refers to geographic locations within New England where quality of life is directly connected to higher concentrations of creative workers and creative cluster industries. Creative communities understand and value their cultural assets. They support diversity and innovation.

New Hampshire Statistics
According to Dunn & Bradstreet New Hampshire is home to 4,618 arts-related businesses that employ 13,111 people. Art Schools, design, publishing, film radio, performing arts, visual arts/photographers and museums employ a creative workforce, spend money locally, generate government revenue, and are a cornerstone of tourism and economic development . A 2012 survey by Americans for the Arts found that in NH $115 million was spent by nonprofit arts and cultural organizations which added/translated to $62.1 million in local sales in retail, lodging and restaurants.

For more information:

NH Creative Community Network

New England Foundation for the Arts

New Hampshire State Council on the Arts

or browse the NHBCA archived newsletters from our home page.